The concept of acquiring free makeup samples can seem exciting, especially when it is of the expensive makeup and beauty products that you have been sceptical about buying. As a business owner, creating and using Free Makeup Samples as a marketing strategy can seem daunting at first, especially if you don’t have a lot of allocated budget for your marketing.
However, with makeup and beauty products, consumers are always looking for ways to try and test out the products first before actually buying a full-sized bottle. The concept of free samples can enhance a business’ sales by 2000%, which is nothing short of crazy.
In this article, we are going to discuss everything that you need to know about free beauty samples, their significance, and how to acquire some pretty easily.
What is the Concept or Psychology behind Free Makeup Samples?
You’d be surprised to know that brands, especially makeup, and beauty brands, come out with their free samples to either introduce a new product in the market or to drive better sales in the future. The majority of the marketing teams across the world believe that offering free samples is a crucial part of a buyer’s decision process.
Since shoppers are extremely mindful of their investments now, they want to test things out for themselves before investing money in real-time and the free makeup and beauty product samples help with just that. It gives people an opportunity to try out a makeup or beauty product and check for themselves whether they like it enough to buy a bigger bottle.
Sometimes, the concept of free samples even compels customers to purchase an item from the brand as a way of showing gratefulness, thereby further contributing to sales.
What Is the Reason Behind Offering Free Makeup And Beauty Products Samples?
A brand can offer free samples of their makeup and beauty products for the following reasons:
- To introduce a new product to their customer base.
- To instill better brand-customer relationships and enhance the loyalty of the customer with the brand.
- Expand the shopper’s knowledge about the new products and the ethics of the brand.
- Bring in recurring customers without losing them to their competitors.
Keep in mind that these some just some of the basic reasons why most of the brands offer free samples Of makeup products. The list of reasons will vary and consistently change depending on the brand’s marketing end goals.
The Way Of Getting Free Samples of Makeup and Beauty Products
Since the beauty and makeup industry is so competitive, but getting free beauty product samples is the easiest and most diverse. Since Makeup and beauty products don’t come cheap and are subjective to a person’s taste, getting free samples is always an easy way to determine whether spending your money on a full-sized bottle is even worth it or not.
We understand that everyone likes getting free items, especially free cosmetics samples like Perfumes and skincare items. however, you need to realize that the process isn’t as easy as it seems. Yes, you can get some free makeup samples by walking up to your closest cosmetic store in the mall. however, It’s online and mail process is not that easy.
1) Online Sign up on websites
If you want to start getting some free skincare samples or other samples, you need to start by signing up on the sample and tester websites. There are quite a few like PinchMe, Amazon Samples, Tryspree, and so on.
Once you sign up to those websites, all you have to do is simply register for a free sample and you can get it delivered to your house. Once you receive your makeup and beauty product samples, you have to try them and leave a review on the website about the same to be verified for getting more samples in the future.
2) Brand Manufacturer’s Site
Not many people know this but several Beauty products manufacturers have a section on their website where you can sign up to receive a free sample of their beauty products.
If you have any beauty products from a specific brand that you have been eyeing all along, this is hands down the best way to acquire them. All you have to do is staying vigilant and then sign up to receive the free sample.
3) By Mail
While this isn’t a very prevalent option and not every beauty products brand abides by it, there are a few specific beauty products brands that do offer to send you free beauty products samples via mail. The process is simple and all you have to do is visit the brand’s official website and then look for their email or physical address.
You can leave them an email showing your interest in their brand and about getting a free beauty sample and 90% of the time, they will revert and sent you some free samples that you can use according to your needs.
Some of the common beauty products manufacturers that do send free makeup kit samples By Online and mail:
- Sephora
- L’Oreal USA
- Smashbox
- Product Testing USA
- Allure Beauty Enthusiasts
- Glamour Beauty Club
- Everyday Minerals
- Bastar.com
Looking through social media can also help, especially via Instagram if you have a good number of followers on there. This allows you to use your engagement as a source of scouring freebies from brands in exchange for promoting them to your audience. This is ideal if you are starting with influencing and don’t have a lot of experience with it.
4) In-Store
Lastly and possibly the most common way of acquiring free beauty samples is by stepping into the cosmetic and makeup stores in the malls. Most of the bigger outlets like Ulta and Sephora will have a range of free makeup samples that you can ask the workers there for.
They will happily hand out a few to you that you can use according to your needs. However, you need to be respectful about asking for them and the last thing you want to do is come off as demanding.
Remember that nobody is obligated to hand out free samples to you, so be a little more courteous while asking and be genuine about why you are asking for a free makeup sample. Most of the time, the workers in the mall will happily give them to you along with a few extras.
Conclusion:
Getting free makeup samples is no rocket science. You just need to know the right places to get them from and know what to do to acquire them consistently. We have sorted out some of the best tricks and suggestions in this article with hopes that it helps you out to an extent. and let me know if you got free makeup samples from this article suggests.